Carl Henson, Jr.
I build repeatable revenue engines: GTM strategy, pipeline,
RevOps, and high-performing teams.
Carl Henson, Jr.
I build repeatable revenue engines: GTM strategy, pipeline,
RevOps, and high-performing teams.
Proven Success in Achieving Sustainable Growth
Meet Carl Henson
Meet Carl Henson
Meet Carl Henson
I’m a revenue-focused executive with 25+ years of experience leading Sales, Marketing, and Go-to-Market execution. I build repeatable revenue operating systems that align ICP and messaging, pipeline math, operating cadence, and enablement to consistently improve win rates.
I hold a doctorate in Marketing, with research spanning multiple ar
I’m a revenue-focused executive with 25+ years of experience leading Sales, Marketing, and Go-to-Market execution. I build repeatable revenue operating systems that align ICP and messaging, pipeline math, operating cadence, and enablement to consistently improve win rates.
I hold a doctorate in Marketing, with research spanning multiple areas of AI and a dissertation focused on AI adoption and enablement.For my dedicated AI Strategy & Enablement work, visit MarZeka at www.marzeka.com.
What I Deliver
Meet Carl Henson
Meet Carl Henson
- GTM strategy that translates into pipeline, revenue, and execution priorities.
- Sales + Marketing alignment around one ICP, one message, and one revenue operating cadence.
- Forecasting discipline and funnel math (stages, definitions, conversion targets, and dashboards).
- RevOps improvements that increase visibility, speed, and accountability.
- En
- GTM strategy that translates into pipeline, revenue, and execution priorities.
- Sales + Marketing alignment around one ICP, one message, and one revenue operating cadence.
- Forecasting discipline and funnel math (stages, definitions, conversion targets, and dashboards).
- RevOps improvements that increase visibility, speed, and accountability.
- Enablement that improves win rates, sales cycle time, and onboarding effectiveness.
- Team leadership: hiring, coaching, performance management, and leadership development.
- Process + tech modernization that drives adoption and measurable productivity gains.
- Cross-functional partnership with Product, Finance, and Operations to remove growth blockers.
Leadership Scope
Meet Carl Henson
Leadership Scope
I have led revenue organizations in roles including CMO, CSO, and CRO. I was responsible for owning strategy and execution across Sales, Marketing, RevOps, enablement, analytics, and pipeline generation.
Core Strengths:
- Revenue strategy and operating cadence
- Pipeline generation and conversion improvement
- Sales process and forecast accuracy
- Rev
I have led revenue organizations in roles including CMO, CSO, and CRO. I was responsible for owning strategy and execution across Sales, Marketing, RevOps, enablement, analytics, and pipeline generation.
Core Strengths:
- Revenue strategy and operating cadence
- Pipeline generation and conversion improvement
- Sales process and forecast accuracy
- RevOps systems, KPIs, and dashboards
- Messaging, positioning, and go-to-market execution
- Enterprise and mid-market sales leadership
- Team development and performance management
I also apply AI-enabled tools and workflows to improve seller productivity and GTM execution.