As an executive leader, I faced the formidable task of establishing a Business Development division from the ground up. The primary objective was to transform this new division into a dynamic entity capable of securing and negotiating major deals, both in acquiring new business and maximizing revenue from existing clientele. This mission required a sophisticated understanding of complex market negotiations, keen insight into evolving market trends, and the ability to align these deals with our overarching business objectives. The limited resources at our disposal were a significant hurdle, especially compared to our national competitors. This created an environment where creativity, strategic planning, and resourcefulness were not just valuable but essential for the division's success and, by extension, the company.
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